We were made for this. Are you?

Just a few generations ago, physical activity was an integral part of daily life. In the name of progress, we’ve now chipped away at it so thoroughly that physical inactivity actually seems normal.

The economic costs are unacceptable, the human costs are unforgiveable.

Designed to Move is founded on a robust evidence base. The science is clear. The debate is over.

Urgent priority must be given to dramatically increase the world’s commitment to physical activity.

Designed to Move is a framework for action.

It’s meant for the “changemakers”—people, companies, institutions and governments with the resources to turn this situation around. It’s for nations who want to invest in unleashing the human potential of their citizens.

The impacts of what has become a widespread physical inactivity epidemic affect everyone in every nation. To put solutions into practice at scale, changemakers must align on what needs to be done and how.

That is the purpose of Made to Play: Designed to Move.