New research from Women in Sport puts the spotlight on teenage girls and asks sports organisations to help in preventing girls from dropping out of sport and physical activity in their teenage years.

The Reframing Sport for Girls report shares Women in Sport’s Eight Principles of Success that were identified as key in developing initiatives that engage girls. The research highlights the need to reframe sport in the mind of girls as something that inspires and motivates, redefine their experience as broader and better than previously, and reinforce the enjoyment of physical activity and sport and how it adds real value to their lives.

Women in Sport are calling for organisations to apply the principles of success in developing and evaluating initiatives that meet all girls’ needs and create sports opportunities that are truly hard to resist for teenage girls. 

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